Specialist - Social Media Brand Marketing
Location: Mumbai
About Us
StayVista is India’s largest villa hospitality brand and has redefined group getaways. Our handpicked luxury villas are present in every famous holiday destination across the country. We curate unique experiences paired with top-notch hospitality, creating unforgettable stays. Here, you will be a part of our passionate team, dedicated to crafting exceptional getaways and curating one-of-a-kind homes. We are a close-knit tribe, united by a shared love for travel and on a mission to become the most loved hospitality brand in India.
Why Work With Us?
At StayVista, you're part of a community where your ideas and growth matter. We’re a fast-growing team that values continuous improvement. With our skill upgrade programs, you’ll keep learning and evolving, just like we do. And hey, when you’re ready for a break, our villa discounts make it easy to enjoy the luxury you help create.
Your Role
As a Specialist at StayVista, you will be responsible for making StayVista the most shareable and talked-about hospitality brand in India by blending creative storytelling with data-driven strategy. You will be responsible for going beyond a standard content calendar, leveraging platform and infrastructure shifts, tapping into cultural moments, and optimizing retention metrics to build a dynamic and engaging digital presence. .
About You
- You will be responsible for driving a trends-first content strategy by leveraging topical events, travel triggers, and cultural moments to position StayVista within evolving travel patterns
- You will be responsible for setting and maintaining a premium visual identity that reflects luxury, focusing on aspiration, architecture, and overall experience
- You will be responsible for managing platform-specific strategies across Instagram (Reels, discovery), YouTube (long-form, shorts, walkthroughs), and LinkedIn (thought leadership)
- You will be responsible for analyzing performance beyond vanity metrics, focusing on shareability, saves, and inquiries to guide content decisions
- You will be responsible for continuously optimizing content through A/B testing of hooks, formats, and captions based on performance insights
- You will be responsible for aligning social media efforts with business goals, ensuring content contributes to occupancy and campaign performance
- You will be responsible for crafting compelling narratives around each property’s unique selling points
- You will be responsible for building and engaging a strong community through a premium, witty, and responsive brand voice
- You will be responsible for managing influencer collaborations and ensuring content meets brand quality standards
- 3+ years of experience managing social media for premium D2C, lifestyle, or hospitality brands
- Strong eye for luxury aesthetics and ability to identify emerging trends early
- Proficiency in social analytics, Canva, basic mobile editing, and project management tools
- Agile and adaptable mindset with the ability to pivot strategies based on real-time insights
- This position includes tasks supporting Owner and Guest Management, as determined by organizational needs
Bonus Points - These are non-essential, but a bonus if you have them!
- Proven track record of scaling a social media account to significant follower growth and engagement, with direct impact on bookings or revenue in a premium or hospitality brand
Key Metrics: What you will drive and achieve
- Instagram Follower Growth
- Content Shoots
- Brand Campaign
Our Core Values: Are you a CURATER?
- Curious: Here, your curiosity fuels innovation.
- User-Centric: You’ll anticipate the needs of all our stakeholders and exceed expectations.
- Resourceful: You’ll creatively optimise our resources with solutions that elevate experiences in unexpected ways.
- Aspire: Keep learning, keep growing—because we’re all about continuous improvement.
- Trust: Trust is our foundation. You’ll work in a transparent, reliable, and fair environment.
- Enjoy: We believe in having fun while building something extraordinary.
StayVista Spirit: Our Behavioral Competencies – How We Work Together
- Business Acumen: You grasp the basics of our company, customers, and services, always thinking ahead in your work. You’re mindful of costs and benefits, making smart decisions while learning from risks and mistakes.
- Change Management: You’re open to change, adjusting quickly to new information or challenges. Always eager to learn, you find creative ways to improve your work and seek feedback for growth.
- Leadership: You set clear goals, guide your team with energy, and take full responsibility for the work, ensuring others respect your leadership through action.
- Customer Centricity: You understand both internal and external customer needs and take ownership in addressing any service issues. You maintain clear communication and handle customer interactions with patience and respect.
- Teamwork: You collaborate well with others, respecting diverse opinions and always contributing positively to the team. You keep lines of communication open and share your thoughts without judgment.
- Result Orientation: You take responsibility for completing tasks and proactively tackle challenges to exceed expectations. You’re quick to spot issues and address them efficiently, making decisive decisions with resourcefulness.
- Planning and Organizing: You handle multiple priorities well, staying organized and focused. You ensure your work is thorough, accurate, and aligned with set processes to meet goals effectively.
- Communication: You communicate your ideas clearly, encourage dialogue, and ensure timely responses to your team, clients, and manager. You assert your views confidently and use multiple channels to share information effectively.
StayVista is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decisions based on race, colour, religion, caste, creed, nationality, age, sex, including pregnancy, childbirth, or related medical conditions, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected under applicable laws.